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With a little practice, it's easy to create a great video or photo listing to showcase your for sale items. Whether
you're filming a video or taking still shots with a digital or film camera, here are a few tips to get you started. 
Experiment
Every camera has a different flash and focus range. Your owner's manual will give you details on your particular camera, but only practice will give you a real feel for the limits of your camera's range. Don't have your manual? Check here for links to online information on most brands of digital cameras and camcorders.
Lighting
Limit your light sources. Different kinds of lighting, such as fluorescent, tungsten, and natural daylight each have their own color cast and it makes it more difficult to correct if you have multiple sources. 

Avoid backlighting. Bright sun can create dark shadows, especially around faces. Position yourself to get the angle of sunlight in any position other than directly behind your subject. Use your flash when shooting outdoors to eliminate the shadows and make your subject stand out properly against a sunny, well-lit background.

If your subject is backlit, add more light so the front of your subject is lit, or move to another location.  Using a white reflective surface to bounce light onto your subject reduces shadows. Use a bounce card to reflect light on your subject instead of shining it directly on them.  Foamcore makes an affordable bounce card and can be found at any office supply store.

Don’t use flash if your item is reflective, like a mirror or the glass on a framed picture. Increase your lighting instead. If there is glass or a reflective surface behind your item, shoot at a slight angle when using a flash. 

Example:
Subject is lost in shadows Using flash outdoors gives proper lighting
Keep the background simple
Don't let a busy background overwhelm your subject. Distracting objects or people in the background detract from your video or photo. The background should provide a contrast to your item, i.e. dark background for light colored items and light background for dark items.
Example:
Clutter makes it hard to see item Your item can be clearly seen
Closer is better
Make sure to show your item closely enough for people to see it in detail. The item should pretty well fill the frame. With online video, closer shots will seem sharper, as more pixels will be devoted to them.
Example:
Good Better
Show details

Film your items from different angles and show all appropriate details. Change locations and take shots from different perspectives. Be sure to show scale, where necessary, and include shots of any damage or wear. It's better to give potential buyers a complete picture of your item up front and avoid having the sale fall through when they discover undisclosed defects. 

Use a Tripod

An unsteady hand can ruin your shot.

A shaky hand is a sure way to ruin your video or photo. A tripod or monopod (essentially a one-legged version of a tripod, where your legs provide the other two stabilizing points) solves this problem. If you don't have a monopod or tripod, hold your bent arm tight against your body or lean against a solid surface, such as a wall or tree, to stabilize the shot. 


Using a tripod will reduce blurriness
Sound

Eliminate as much background noise as possible. Don't rely on your video camera's internal microphone. Whenever possible, use an external microphone to capture audio. The built-in mic is of less quality and can also pick up unwanted noise from the camcorder's drive mechanism and even from your movement and breathing. Use headphones to monitor the sound quality. Want background music? We can add a background track from our library to your video for you.

Take plenty of pictures or footage

One of the advantages of digital cameras is that you can take almost unlimited photos or footage for use in editing without spending a fortune on developing and printing. It's always better to have more video than you need than to find you're missing an important shot or angle. Review your footage to be you have all the shots you need. It is very difficult to go back later and recreate the lighting conditions to match previously shot footage.

Editing
Instead of using the digital effects on your camera, save them for the editing process. That way, you can undo the effects if you're not happy with the result. If you are using complex transitions (for example, masks or wipes going from one image or scene to another), remember that they greatly increase your file size and so make your video take longer to load. Used in moderation, this won't be a problem but if you have a large video with many such transitions, it can decrease the viewability. 
Filming hints
Begin recording a few seconds before the action begins and for a few seconds after it ends. Editing is much easier if you have some extra footage from before and after the scene.

Limit the movement of your camera. Most of the action should be on the part of the subject, not the camera. When you need to pan or move with the action, do so as slowly as possible, preferably with the camera mounted on a tripod.


Digital zoom causes pixelation
Try not to use your camera's digital zoom. If the optical zoom won't get you close enough to your subject, move closer. Digital zoom will not improve your shot. Digital zoom increases the size of each pixel that makes up the image. As the digital zoom is increased, the image quality dramatically decreases.

Only use your zoom to quickly switch between close-up and wide shots. Then remove the zoom during editing. Panning and zooming don't work well online because they cause the video to pixelate badly.

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